Theme: after a brief account of the history of beauty products, the book gives us a chapter by chapter guide to the beauty industry from the 1900s to today. The chapters cover trends, ideas in beauty, but also the history of major beauty companies such as Estee Lauder, Helena Rubinstein, Max Factor, Clinique, Aesop Cosmetics and so on.
Strong Points: the book contains not only a history of the modern beauty industry, but also a social and cultural commentary, explaining marketing techniques, concepts behind the cosmetics and how these are realized in the actual products. Because the author lives and works in France, he bases his research on French as well as English-speaking sources, which gives the book a nice touch of variety! There is a chapter on men and beauty, too, which is very informative.
Verdict: This is a great book for anyone who is interested in the history and marketing of cosmetics! I learnt a lot reading Branded Beauty, and I totally recommend!
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