These novels can be written by men or women, the gender of the author matters not.
The argument which usually goes is that, "here it is, women, we are defying the stereotype. We are defying all these things which oppress you: mini-skirts, blonde locks, painted nails and lips. Wearing nail varnish and high heels is for silly and/or egocentric women". The female protagonist in these novels is usually pretty, clever, does not follow fashion, and is --usually but not always-- dark or brunette. (Note:The situation is made even worse when the male protagonist has to go from the sexy blonde to the pretty but clever brunette. This is supposed to show that he is now mature).
Of course, what this is showing is only that patriarchy is pitting one woman against the other. Women have a right to wear nail varnish, mini skirts and dye their hair blonde if they like! Blondes are neither silly nor egocentric. Silliness and egocentricity have absolutely nothing to do with hair color and appearance. And there is nothing wrong with the beauty ideal for women. Beauty should be inspiring!
The beauty ideal is oppressive only when we feel inadequate if we don't fit too well into it.
The way I see it, every woman can be sexy and beautiful if she wants to, and has a right to it.
In Twilight, the attractive blonde (Lauren) is spoilt, empty and inimical to Bella from the start. The same goes for the blonde in Beautiful Creatures. I don't even remember the relevant names here. I found the same stereotype in countless of novels and films.
One novel which didn't demonize the sexy blonde was Fifty Shades of Grey, and I totally love it for this! Kate is Anastasia's best friend, and that she is sexy, fashionable and wears heels does not put Anastasia on the defensive.
The sexy ideal is empowering and inspiring and can be reached by all. Those who deride sexy women deride women in general!
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