I was reading the other day that, during the Second World War, lipstick cases were adapted and equipped with accessories such as emergency flashlights in case of blackout. Max Factor developed a long-lasting lipstick; Gala of London offered a refillable lipstick. Local pharmacies made their own from simple ingredients!
As for the US government, it declared the production of lipstick a wartime necessity. Make-up and hairstyles balanced the difficulty in getting new clothes (because of the war). In 1944, the British government classified beauty products as necessities. Looking good was an act of defiance.
This is about the past. What does the future hold for lipstick? I am convinced that lipstick will go on being woman's best friend, and will accompany humanity to the next frontier, which is, of course, space.
What I wouldn't give to see a lipstick case adapted for space travel!
xxx
P.S. I got the information about wartime lipstick from the book Beauty Imagined, by Geoffrey Jones.
No comments:
Post a Comment